This technology would enable advertisers to stream video advertising both on television, via the Google TV ads, launched last year, and on YouTube and other sites, via the same interface, "said Michael Steib, director of television advertising at Google, interviewed by the Daily affaires.Google now underway to test this service, called Google TV Ads Online "and is intended to facilitate the management of advertising budgets, with a small group of advertisers , he added. (more...)