This technology would enable advertisers to stream video advertising both on television, via the Google TV ads, launched last year, and on YouTube and other sites, via the same interface, "said Michael Steib, director of television advertising at Google, interviewed by the Daily affaires.Google now underway to test this service, called Google TV Ads Online "and is intended to facilitate the management of advertising budgets, with a small group of advertisers , he added. According to the Wall Street Journal, quoting sources close to the record, it should be introduced in coming months. However, this would require the dissemination of YouTube by long-format programs, such as films or television, where people are more willing the

association of advertising clips. Until now, YouTube has spent a small number of agreements, eg with CBS, to obtain the rights to long-term programs, said the newspaper. But, he warned, some advertisements are not suitable for broadcast before or simultaneously video online. Google is still working to determine the best formats, "said Mr. Steib. While television online is growing fast, Google may see this as an opportunity to attract advertisers with the usual broadcasters, television channels, though the latter seek to compete with Google on the internet TV and YouTube. Google had also announced in early March the global launch of an advertising platform enabling targeted focus on its network of partner sites and video sharing site YouTube, with the aim of offering "a better return on investment to advertisers. "

Tags: Google ads will combine TV with YouTube, TV with YouTube

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