Buzz marketing
Posted by: admin
Viral marketing is to create a mini site with a contest, banners, and orchestrating a campaign (including e-advertising) to make your mini site. On this mini-site, there is often a very Flash game that gives users the possibility of winning a prize or a gift. At each stage, the user must give at least one e-mail from one of his contacts to increase their chances of winning. Hence the viralité. We must also make a mini site on blogs and other sites "influential." This is known to generate buzz.
From 7000 € mini site with simple games to more than 40 000 € mini site with videos, flash games with a points system, campaign web... you can find everything today's buzz. The buzz ideal refer to the Internet site e-commerce and / or establish a brand loyalty.
Advantages:
- If the buzz is, the campaign will bring much more than it cost.
- Just a very good idea. (This may go to cons, I grant you)
- The creativity and inventiveness are rewarded.
Disadvantages:
-If the buzz do not matter where the agency that handles the buzz boosts do not, word of mouth will be negative reactions and generate the opposite purpose.
- A force to see sweepstakes every day in their mailboxes, saturation happens ...