Viral marketing is to create a mini site with a contest, banners, and orchestrating a campaign (including e-advertising) to make your mini site. On this mini-site, there is often a very Flash game that gives users the possibility of winning a prize or a gift. At each stage, the user must give at least one e-mail from one of his contacts to increase their chances of winning. Hence the viralité. We must also make a mini site on blogs and other sites "influential." This is known to generate buzz. (more...)