In one aspect as the search engine optimization (SEO) there are a few practices that once brought us back to the end results. However, many practices do not lead anywhere and even can cause the website baneado by search engines. This list or chop SEO focuses on universally accepted practice and can be very useful for beginners in the field. Breaks down a number of issues: from the main html tags to the most important search engine robots, we offer a comprehensive and fairly complete picture of this aspect of web development.